About Us
Masters of Spatial Computing
XR Masters builds Spatial Intelligence solutions that connect geospatial experiences and location-aware AI to the physical world with positioning accuracy down to approximately 10 cm.
We create persistent and shared AR experiences, spatially aware AI agents, and geospatial applications that understand where users, places, and digital content exist in the real world. Our technology combines spatial computing, AI, GIS, and advanced positioning technologies to turn physical locations into intelligent, interactive digital environments.
From shopping malls, airports, cruise destinations, and tourism sites to school campuses, cultural heritage sites, and smart cities, our goal is to make location itself an intelligent digital interface.
From Physical Places To Smart Assets
Our Smart Asset technology demonstrates this vision in action. A physical location, landmark, business, or object can become an intelligent digital asset that users can discover and interact with through their mobile devices and, increasingly, AI glasses.
Smart Assets can understand their location and surroundings, answer questions conversationally, guide visitors to nearby points of interest, provide real-time information, and connect users with relevant services and experiences.
The demonstration below shows how MyGeoVerse transforms a real-world location into a location-aware AI experience, combining geospatial positioning, conversational AI, and spatial navigation.
Convergence Of Gen AI and Spatial Intelligence
Generative AI is rapidly becoming conversational, contextual, and increasingly aware of the physical world around us. Spatial Intelligence brings location, orientation, places, objects, and people into that equation.
We believe the convergence of Generative AI and Spatial Intelligence will fundamentally change how people interact with the physical world, first through mobile devices, and increasingly through Audio First AI glasses and spatial interfaces.
Our Journey: From VR To Spatial Intelligence
Founded in 2015 as VR Masters, the company initially focused on virtual reality technologies. In 2017, our team expanded its R&D into augmented and mixed reality, and by 2018 began working at the intersection of GIS, spatial computing, and Visual Positioning Systems (VPS) to create persistent and shared AR experiences anchored to the real world. This evolution led us to become XR Masters.
Our experienced team has contributed to XR research and development projects in collaboration with organizations including Microsoft, IBM, and Ernst & Young.
Since then, we have delivered more than 100 XR and geospatial experiences for commercial enterprises, government institutions, and other organizations across the United States, Europe, Türkiye, and the Middle East.
Today, that experience forms the foundation of our work in Spatial Intelligence, connecting generative AI, digital content, and real-world places through geospatial technologies.
MyGeoVerse & Open Interoperability
MyGeoVerse (MGV) is XR Masters’ spatial computing platform for creating, managing, publishing, and experiencing location-based digital content, persistent and shared AR experiences, and location-aware AI.
From the beginning, we designed MyGeoVerse around an important principle: the future of spatial computing should be open and interoperable. Digital content anchored to the physical world should not be locked to a single device, operating system, application, or positioning provider.
XR Masters has therefore been actively involved in the development and adoption of open spatial computing standards and protocols, including OGC GeoPose, OGC PoI standards and the Open Spatial Computing Platform (OSCP) protocols.
In March 2025, at the W3C Immersive Web Face-to-Face meeting at Google’s campus in Mountain View, XR Masters and Open AR Cloud partners demonstrated interoperability between MyGeoVerse, a native Unity-based spatial browser, and spARcl, a WebXR-based spatial browser. Both clients discovered and rendered the same geospatially anchored content using open standards.
The demonstration was an important milestone toward a future where spatial content can be discovered and experienced across different applications, devices, and technology stacks.
More information on the demo can be found here.
Why We Believe we are at the Dawn Of The Post-smartphone Era
For more than a decade, augmented reality proved that digital information can become part of the physical world. What was missing was the right form factor.
Smartphones made mobile AR possible, but holding a phone in front of us was never a natural way to interact with the world. Mixed reality headsets demonstrated extraordinary spatial computing capabilities, but their size, cost, and social friction have limited everyday adoption.
AI glasses are changing that equation.
The rapid adoption of Meta’s AI glasses, together with the emergence of Android XR, Gemini-powered spatial AI, and new devices from technology and eyewear brands, signals the beginning of a much broader ecosystem.
Computing is gradually moving from screens we look down at to intelligent interfaces that can see, hear, understand, and interact with the world around us.
This is where Spatial Intelligence, location-aware AI, and persistent geospatial content converge. As AI glasses become lighter, more affordable, and more socially acceptable, the physical world itself can become the interface.
We believe this marks the beginning of the post-smartphone era, and the technologies XR Masters has been building for years are designed for that world.
Open VPS: Toward Vendor-neutral Visual Positioning
Accurate positioning is a critical foundation of Spatial Intelligence. Yet today, many Visual Positioning Systems operate as closed ecosystems, tying applications to individual technology providers.
To help address this challenge, the Open AR Cloud Association launched the OpenVPS initiative to advance open, vendor-neutral visual positioning infrastructure.
XR Masters became the first platform integrator of OpenVPS, extending our commitment to interoperability from spatial content to the positioning technologies that connect digital experiences to the physical world.
Our goal is simple: spatial applications should be able to work across positioning providers rather than being locked into a single VPS ecosystem.
Open AR Cloud / MyGeoVerse Joint Testbed Program
Open standards only become meaningful when they are implemented and tested in the real world.
Together with the Open AR Cloud Association, XR Masters established the Open AR Cloud / MyGeoVerse Testbed Program to give universities, schools, technology centers, local governments, developers, and other organizations an opportunity to experiment with emerging spatial computing technologies and interoperability standards.
Testbed partners can explore technologies including MyGeoVerse, GeoPose, OSCP, Visual Positioning Systems, persistent and shared AR, and location-aware AI while contributing valuable real-world feedback to the broader open spatial computing ecosystem.
The program also helps students and developers gain hands-on experience building geospatial experiences and prepares the next generation of creators for a world where AI and digital content increasingly interact with physical space.
Join us in building and testing the open Spatial Intelligence ecosystem.
Click here to learn more about becoming an Open AR Cloud / MyGeoVerse Testbed partner.
Customer Success Stories
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XR Masters CEO Takes the Stage at Techritory 2025 in Riga
XR Masters CEO Ali C. Hantal joined an esteemed panel of industry leaders, academics, and global institutions at Techritory 2025 — one of Europe’s foremost technology conferences — to discuss the Future of AI Use Cases. The event, held in Riga, Latvia, brought together forward-thinking voices shaping the next generation of artificial intelligence.
XR Masters at the GeoPose Summit 2025: Shaping the Geospatial Future of AI and XR
Last week, XR Masters had the privilege of participating in the GeoPose Summit 2025 — a landmark event hosted at
XR Masters at UbiComp ISWC 2025: Bringing Open AR Cloud to the World Stage
On October 12, 2025, Our CEO Ali C. Hantal had the honor of presenting at UbiComp ISWC 2025 — one
From Cruise Ship to Jewelry Store: Our AI-Powered AR Navigation Demo in St. Thomas, USVI
Imagine stepping off a cruise ship in St. Thomas, U.S. Virgin Islands — one of the most visited ports in